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Five Online Tools for Doing Social Research

by Vera Oko

Since the late 20th century—and especially with the rise of Google, new technologies, and AI—the academic landscape has evolved to offer significant support to writers and researchers through a variety of tools, websites, and software. These advancements provide ease and assistance throughout the writing process, from crafting introductions and developing research questions to organizing ideas, structuring conclusions, and managing citations. AI-powered writing tools and online resources also help writers refine their skills and enhance their work with greater efficiency. Just like makeup can complement and highlight natural features, these writing tools strengthen and polish original ideas.

To use these tools ethically, it’s important to begin by developing your own ideas before seeking assistance from AI or other technologies. This helps ensure originality and prevents accidental plagiarism. Always critically evaluate the suggestions provided, maintain transparency about when and how tools were used, and properly cite any sources or inspirations they helped uncover. Used thoughtfully, these resources can support and elevate the research process without compromising academic integrity.

ChatGPT

What is it?

ChatGPT is an AI application developed by OpenAI. It helps generate text, answer questions, and assist with a variety of writing tasks. ChatGPT is interactive: you can text back and forth with it, refining ideas and asking it to complete specific tasks to support your thinking process and writing projects.

How does it work?

With this AI tool, users can input prompts, questions and directives and ChatGPT is programmed to generate responses based on its extensive training and data. It can help with summarizing, brainstorming, drafting and editing if you are comfortable with it. It can be used straight on google or when you download the app into your phone or laptop and sign in.

Pros:

  • Highly interactive; you can ask follow-up questions and have a conversation.
  • Provides instant responses and writing suggestions.
  • Can expand on the information you provide.
  • Useful for idea development and paraphrasing.
  • Offers a free version.
  • Can help brainstorm research questions, themes, or titles.
  • Assists in drafting outlines or organizing messy notes.

Cons:

  • Not fully reliable for academic accuracy or precision; it may produce biased or incorrect information.
  • Requires careful fact-checking and verification.
  • Overreliance on ChatGPT can hinder a researcher’s personal writing development.
  • Heavy dependence on the tool can result in invalid or weak academic work.
  • Raises ethical concerns around originality and the risk of plagiarism.

ZOTERO

What is it?

Zotero is a free reference and citation management tool that helps researchers organize citations, generate bibliographies, and manage research materials in a way that I would describe as easily accessible.

I was introduced to Zotero by my supervisor, Professor Phyllis Rippey, who is a tech guru. I, on the other hand, am still learning how to use Zotero and haven’t yet mastered the application. That said, I can already tell you that it has organized most of the readings I uploaded for my research, and I have successfully used it to pull up citations when needed. So far, it’s doing its job very well!

How does it work?

In Zotero, users can drag, upload, or save citations from books, articles, and other sources directly into their Zotero library. Citations can also be manually entered if needed. For those who have learned how to use it, Zotero can automatically insert and format citations into your writing, saving significant time and effort.

Pros:

  • Free to use.
  • Organizes references efficiently.
  • Supports multiple citation styles.
  • Syncs across devices if you set up an account.
  • Easily captures web sources using a browser connector.
  • Allows group collaboration through shared libraries.
  • Lets you attach PDFs, notes, and images to references.
  • Helps streamline the research and writing process by keeping materials organized in one place.

Cons:

  • Requires time to learn and set up (and I’m still in the process myself!).
  • Occasionally has compatibility issues with certain word processors or computer setups.
  • Limited free cloud storage for attached files; extra storage costs money.
  • Some advanced features (like plugins and group libraries) have a steeper learning curve.
  • Browser connector can sometimes miss important metadata when saving sources.
  • Imported citations may require manual clean-up (like fixing capitalization or missing page numbers).

GRAMMARLY

What is it?

Grammarly is an AI-powered writing assistant that checks grammar, spelling, punctuation, clarity, and style. I appreciate the way it helps edit and refine language use—just as its name suggests. Grammarly is especially helpful because it offers quality suggestions to improve writing, provides free automatic citation assistance, and enhances the overall readability of your work.

How does it work?

Users can input text into the Grammarly editor, and Grammarly will provide real-time feedback and suggestions for improvement. If you choose to upgrade to Grammarly Premium, which costs about 200 Canadian dollars, you gain access to additional features such as a plagiarism checker. However, the basic version of Grammarly is available to download and use for free at any time.

Pros:

  • Detects grammar, spelling, and punctuation errors.
  • Enhances readability, clarity, and writing style.
  • Offers plagiarism detection in the paid Premium/Pro version.
  • Provides vocabulary enhancement suggestions.
  • Has a free version with useful core features.
  • Helps with tone adjustment (e.g., making writing sound more formal, confident, or friendly).
  • Offers explanations for corrections, helping users learn and improve their writing over time.
  • Integrates easily with web browsers, Word, and Google Docs for on-the-go editing.
  • Saves time by catching common writing mistakes quickly.

Cons:

  • The most advanced features, like plagiarism detection and full sentence rewrites, require a paid subscription (Premium/Pro).
  • Grammarly may not always recognize academic nuances or discipline-specific language, so it’s important to carefully review and re-edit your work after using it.
  • It can sometimes suggest changes that unintentionally alter the original meaning of your writing.
  • Overreliance on Grammarly can discourage developing strong independent editing skills.
  • It may struggle with complex sentence structures or highly technical writing.
  • Occasionally flags correct sentences as errors (false positives), which can be confusing if not double-checked.
  • The plagiarism checker (in the paid version) is useful but not as robust or comprehensive as dedicated academic plagiarism detection tools like Turnitin.

PURDUE OWL

What is it?

The Purdue Online Writing Lab (OWL) is a free, comprehensive academic writing resource that offers guidance on citation styles, research writing, grammar, and overall writing mechanics. It provides clear examples, step-by-step instructions, and practical tips to support students, researchers, and writers at all stages of the writing process.

How does it work?

Users visit the Purdue OWL website, where they can access detailed guides on citation styles like APA, MLA, and Chicago, along with resources on research writing, grammar, and general academic skills. The site is organized by topic, allowing users to easily navigate to the section they need. For those seeking more personalized support, Purdue OWL also offers an option to book appointments for one-on-one writing assistance.

Pros:

  • Free to use and widely trusted.
  • Provides detailed guidance on writing, citation, and formatting for researchers, students, and writers.
  • Includes clear writing tips specifically for academic papers.
  • The site was recently updated for sharper design and easier navigation.
  • Users can book appointments through the website for personalized writing help.
  • Widely respected and often recommended by instructors.
  • Great resource for learning ASA, APA, MLA, and other major citation styles.
  • Explains the logic behind citation practices, not just the mechanics.
  • Offers clear examples of reference lists, in-text citations, and formatting.
  • Includes tips on grammar, punctuation, and academic writing style.
  • A strong starting point for first-time researchers and writers.
  • Provides writing strategies for different genres, including essays, reports, and research papers.
  • Encourages academic integrity and promotes citation literacy.

Cons:

  • Requires manual application of guidelines to your own writing.
  • Does not offer direct integration with word processors like Word or Google Docs.
  • May require some learning and navigation time for beginners.
  • Focuses on basic and intermediate skills; lacks advanced writing strategies or critical feedback.
  • Can be too simplistic for graduate-level research or complex projects.
  • Although recently updated, navigation can still feel a bit clunky when trying to find specific information quickly.

DOING SOCIAL RESEARCH

What is it?

Founded by Professor Phyllis Rippey, Doing Social Research is an online resource that serves as both a compass and a guidebook, rich in academic materials. The website offers structured insights into research methodologies and writing, making it especially useful for academic writers, researchers, students, and anyone hoping to improve their writing skills and engage in social research.

I can personally attest that it has been a lifesaver—or perhaps more accurately, a paper saver—during my own writing process. It provides guidance on everything from crafting a proper introduction to organizing ideas and structuring full papers. In short, it covers virtually all aspects of academic writing—what I like to call an academic writing utopia. There is no doubt I will continue using it again and again as a guide throughout my thesis and research proposal writing, especially drawing on the incredibly helpful “Methodology and Methods” section.

How does it work?

Doing Social Research offers guidelines, examples, and case studies to support researchers at every stage of their work—from research design and data collection to analysis, writing, and presenting findings. It breaks down complex processes into clear, manageable steps, making it easier for students and researchers to strengthen both their academic writing and their social research skills.

Pros:

  • Created by a real professor and sociologist, Professor Phyllis Rippey, with extensive teaching and research experience.
  • A strong starting point for first-time researchers.
  • Demystifies the structure of academic papers and research projects.
  • Offers clear, practical guidelines for both academic writing and social research.
  • Provides guidance on research methodologies and different components of social research.
  • Helps users structure and organize their academic writing effectively.
  • Includes real-world research examples to bridge theory and practice.
  • Features a rich podcast section with insights from researchers across the humanities and social sciences.
  • Offers practical advice, not just abstract theory.
  • Highlights key research principles like ethics, positionality, and reflexivity.
  • While not interactive like AI tools, users who leave questions in comments on the website, podcast, or social media pages (Facebook/Instagram) can expect thoughtful and helpful replies from the admin.

Cons:

  • The Doing Social Research website is not as interactive as AI-based tools; however, users who post real questions in the website comments or on the associated Facebook and Instagram pages can typically expect thoughtful and helpful replies from the admin.
  • It requires users to navigate multiple linked resources, which might feel overwhelming or confusing for those looking for a single, centralized guide.
  • The content is focused specifically on social science research, which may limit its usefulness for researchers in other fields.
  • As a work in progress, the site currently offers less detailed guidance on qualitative methods, though future expansions are expected.

Conclusion

Each of these tools serves a specific purpose in the writing process, from idea generation to citation management. But remember that while they significantly aid research and writing, it is crucial to use them responsibly in order to maintain originality and ethical integrity in your work. By leveraging these tools wisely, you can improve the efficiency of your research process and enhance the quality of your work.

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